Tuesday, November 15th 2011
Delilah's Nationally Syndicated Radio Show Leverages Hipcricket for Mobile Marketing
KIRKLAND, Wash. -- November 15, 2011 --Hipcricket, the one-stop mobile marketing and advertising company owned by Augme Technologies (OTCBB: AUGT), today announced that Delilah, the most-listened-to-woman on radio in the U.S., has doubled her mobile VIP club in the last year and renewed her contract with long-time partner Hipcricket. Delilah continues to use Hipcricket's platform to engage with fans and provide mobile sponsorship opportunities to national brands including Keri Lotion, AT&T, Chase Bank, Nutro Cat Care, Marzetti Caramel Dips and Honey Baked Ham. The daily nighttime radio broadcast, which is syndicated to approximately 200 radio stations, reaches nearly nine million listeners every week.
Entering the fourth year of their relationship, Hipcricket and Delilah have created fresh new opportunities to engage with female listeners in a way that is relevant and meaningful, including through Delilah's Mobile VIP Listener Club. Her distinctive blend of story-telling, sympathetic listening and encouragement -- all scored with adult contemporary soft rock -- places Delilah at the top of rankings in most markets among women 25-54 -- an attractive audience for brand advertisers.
"For more than 25 years, female radio listeners have trusted Delilah to provide honest counsel and product recommendations, and this is reflected in the success of the mobile campaigns we conduct on behalf of brands like Keri Lotion," commented Ivan Braiker, President of Hipcricket. "Everyone is talking about new ways to reach females -- moms in particular. The combination of mobile and radio is extremely powerful for interacting with targeted, loyal audiences."
Often referred to as the "Oprah of Radio," Delilah embraced the medium when she was a middle-schooler in Reedsport, Oregon, reporting school news and sports on KDUN-AM, a small station in her hometown. In 1996, "Delilah After Dark" went into national syndication, and in 2004, Delilah joined Premiere Networks' national lineup. Today, her soothing voice, open heart and love of music have expanded her audience from the folks in Reedsport to nearly nine million weekly listeners. Delilah is also the author of "Love Matters." Published by Harlequin Books, the book features Delilah's perspective on love, as well as stories from her listeners. As a single mother of 12 children, nine of whom she adopted, Delilah has established a foundation called Point Hope as a voice for forgotten children everywhere. Daily broadcasts, caring for her children, running a foundation, writing books, traveling and public speaking add up to a very busy life for Delilah, and she wouldn't have it any other way. For more information, please visit www.Delilah.com.
About Premiere Networks
Premiere Networks, Inc., a subsidiary of Clear Channel Communications, syndicates 90 radio programs and services to more than 5,000 radio affiliates and reaches over 190 million listeners weekly. Premiere is the number one audio content provider in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Sean Hannity, Elvis Duran, Randi Rhodes, Nikki Sixx, Kane, Andy Dean and others. For more information, please visit www.PremiereRadio.com or www.facebook.com/PremiereRadio.
About Hipcricket Inc.
Hipcricket (www.hipcricket.com), which is owned by Augme Technologies, Inc. (OTC.BB: AUGT - News), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable successes across an industry-leading 130,000 campaigns for such clients as Macy's, MillerCoors, Nestle, KFC, and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is based in Seattle, Washington, with operations in New York, Atlanta, Dallas, Chicago, London, and Los Angeles.
fama PR for Hipcricket