Thursday, January 12th 2012
Sixx Sense with Nikki Sixx to Launch on Top Alternative Rock Station 98-7fm in Los Angeles
--Launch Event Last Night at The Roxy Theatre Featured Q&A with Nikki Sixx and
Live Performances by James Durbin and Nico Vega--
--Sixx Sense with Nikki Sixx Reaches Affiliate Milestone of More Than 80 Stations--
On the heels of the announcement of Motley Crue's Las Vegas residency at the Hard Rock Hotel & Casino throughout February and the release of his second best-selling book This Is Gonna Hurt, international rock icon Nikki Sixx celebrated the upcoming launch of Sixx Sense with Nikki Sixx on top Los Angeles alternative rock station 98-7fm at The Roxy Theatre in West Hollywood last night. At the listener event hosted by 98-7fm, fans were treated to a Q&A with Sixx and live musical performances by American Idol rocker James Durbin and rock band Nico Vega. Photos and videos from the event can be viewed at www.987fm.com and www.SixxSense.com.
Sixx Sense with Nikki Sixx will debut January 16 on 98-7fm in the 11 p.m. to 4 a.m. weeknight timeslot. The addition of 98-7fm marks an affiliate high of more than 80 stations for the Premiere Networks syndicated program, which launched nationally in February 2010.
"My dream was always to be on 98-7 six days a week because the music programming is diverse, open minded and always looking forward," stated Sixx. "While most stations stick to repetitive playlists, 98-7 isn't afraid to cross formats and show multiple musical influences. In an age of fear-based business, I have a real partner that has the balls to be original. Los Angeles is a hot bed of art, entertainment and new music. This is a perfect fit...I am really proud to be part of the team."
"Nikki is both a music icon and innovator," stated 98-7fm/KYSR Program Director Julie Pilat. "It's been fantastic working with him over the last two years since we added The Side Show Countdown to 98-7fm on the weekend. He knows Los Angeles and the alternative format inside and out, and has a really unique perspective to share with the 98-7 audience. Nikki's passion for music, art, and social media are right in line with our station's strategy, and I am so excited to have him as part of our team nightly."
Each night on Sixx Sense, the international rock icon, founder/bassist/songwriter of the world-renowned band Motley Crue and chart-topping band Sixx:A.M. (Sixx, Dj Ashba and James Michael), two-time New York Times best-selling author, clothing designer, philanthropist and photographer Nikki Sixx discusses music and lifestyle topics as he gives listeners a backstage look at the world and mind of a rock star. Joined by co-host Kerri Kasem, Sixx provides his unique perspective and attitude as the duo welcomes celebrity guests, recording artists and fascinating characters from all walks of life. All this and more are coupled with the radio station's playlist. The show is complemented by The Side Show Countdown with Nikki Sixx, which is available for air on weekends between 6 a.m. and midnight local time. Each weekend, the radio host and tastemaker introduces his personal new music picks, as well as plays an array of what's happening on the rock charts, and shares his own special brand of talk radio with celebrities and other guests. The Side Show Countdown, which premiered on 98-7fm in July 2010,continues to air on more than 40 stations worldwide. In addition to success on the radio dial, the Sixx Sense with Nikki Sixx channel is available on Clear Channel Radio's digital platform iheartradio and XM Channel 164. Fans can also interact connect with Sixx on www.SixxSense.com, Twitter (http://twitter.com/NikkiSixx) and Facebook (http://www.facebook.com/pages/Nikki-Sixx/96943760335).
Since their launch, Sixx Sense with Nikki Sixx and The Side Show Countdown with Nikki Sixx are fast becoming the place to hear it first for guests from all walks of life, including rock royalty, the first man on the moon, authors, actors and everyone in between. Steven Tyler, Dave Grohl, Jared Leto, Lemmy Kilmister, Perez Hilton, Rob Halford, CSI creator Anthony Zuiker, Four Agreements author Don Miguel Ruiz, Dog The Bounty Hunter and others have joined Sixx and his Sixx Sense co-host Kerri Kasem for their special brand of conversation. In addition, they've world-premiered albums and songs for artists and bands like Buckcherry, Drowning Pool and Slash, hosted the announcement for OZZFest 2010, and broadcasted from Rock on the Range, America's premiere destination rock festival.
98-7fm is owned and operated by Clear Channel Radio. With 238 million monthly listeners in the U.S., Clear Channel Radio has the largest reach of any radio or television outlet in America. Clear Channel radio serves 150 cities through 850 owned radio stations. The company's radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, online and mobile services and products, syndication, music research services and independent media representation. Clear Channel Radio is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com and www.ccmediaholdings.com.
About Premiere Networks
Premiere Networks, Inc., a subsidiary of Clear Channel Communications, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere is the number one audio content provider in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Sean Hannity, Elvis Duran, Randi Rhodes, Nikki Sixx, Kane, Andy Dean and others. For more information, please visit www.PremiereRadio.com or www.facebook.com/PremiereRadio.
# # #