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Monday, February 13th 2012

Sixx Sense with Nikki Sixx Launches on Tampa's 98Rock

(Tampa, Fla.) - February 13, 2012 -- On the heels of Motley Crue's debut in Kia's "Drive the Dream" Super Bowl commercial and being the first hard rock band to ever launch a Las Vegas residency at The Joint at Hard Rock Hotel & Casino through February 19, international rock icon Nikki Sixx is celebrating the launch of Sixx Sense with Nikki Sixx on Tampa's top rock music station 98Rock/WXTB-FM. Sixx Sense with Nikki Sixx will debut tonight, February 13, in the station's 7 p.m. to midnight weeknight timeslot.

The addition of 98Rock marks the two-year anniversary of the Premiere Networks syndicated program, which launched nationally in February 2010 and is currently heard on nearly 90 affiliates nationwide reaching 2.6 million weekly listeners (source: Arbitron, SP'11, Nationwide, Exact Times, Cume, P 12+).  In the key demo of Adults 25-54, Sixx Sense with Nikki Sixx'sAQH increased 52% from 2010 to 2011 (source: Arbitron, SP'10-SP'11, Nationwide, Exact Times, AQH, A 25-54).

Sixx stated, "98Rock has been a staple in building the careers of rock bands for as long as I can remember. With dedicated listeners like they have, I am beyond ecstatic and honored to be part of the legacy."

"We're stoked to have Nikki Sixx joining the 98Rock family.  His career and show carry the same swagger as the radio station, and Sixx Sense will offer a different flavor to night time radio in Tampa Bay," stated 98Rock Program Director Mike Killabrew.

Each night on Sixx Sense, the international rock icon, founder/bassist/songwriter of the world-renowned band Motley Crue and chart-topping band Sixx:A.M. (Sixx, Dj Ashba and James Michael), two-time New York Times best-selling author, clothing designer, philanthropist and photographer Nikki Sixx discusses music and lifestyle topics as he gives listeners a backstage look at the world and mind of a rock star. Joined by co-host Kerri Kasem, Sixx provides his unique perspective and attitude as the duo welcomes celebrity guests, recording artists and fascinating characters from all walks of life. All this and more are coupled with the radio station's playlist. The show is complemented by The Side Show Countdown with Nikki Sixx, which is available for air on weekends between 6 a.m. and midnight local time. Each weekend, the radio host and tastemaker introduces his personal new music picks, as well as plays an array of what's happening on the rock charts, and shares his own special brand of talk radio with celebrities and other guests. The Side Show Countdown, which can be heard on 98Rock on Sundays from 7 p.m. to 9 p.m. ET, airs on nearly 50 stations worldwide.  In addition to success on the radio dial, the Sixx Sense with Nikki Sixx channel is available on Clear Channel Radio's digital platform iheartradio and XM Channel 164. Fans can also interact connect with Sixx on www.SixxSense.com, Twitter (https://twitter.com/#!/SixxSense) and Facebook (http://www.facebook.com/sixxsense).

Since their launch, Sixx Sense with Nikki Sixx and The Side Show Countdown with Nikki Sixx are fast becoming the place to hear it first for guests from all walks of life, including rock royalty, the first man on the moon, authors, actors and everyone in between.  Steven Tyler, Dave Grohl, Jared Leto, Lemmy Kilmister, Perez Hilton, Rob Halford, CSI creator Anthony Zuiker, Four Agreements author Don Miguel Ruiz, Dog The Bounty Hunter and others have joined Sixx and his Sixx Sense co-host Kerri Kasem for their special brand of conversation.  In addition, they've world-premiered albums and songs for artists and bands like Buckcherry, Drowning Pool and Slash, hosted the announcement for OZZFest 2010, and broadcasted from Rock on the Range, America's premiere destination rock festival.

About Clear Channel Media and Entertainment Tampa:
Clear Channel Tampa owns and operates 970 WFLA, 620 WDAE, 1250 WHNZ, 93.3 WFLZ, 95.7 WBTP, 97.9 WXTB, 100.7 WMTX, 103.5 WFUS and is part of Clear Channel Media and Entertainment. With 238 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 cities through 850 owned radio stations. The company's radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others. The company's operations include radio broadcasting, online and mobile services and products, syndication, music research services and independent media representation. Clear Channel Media and Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at clearchannel.com, clearchanneloutdoor.com and ccmediaholdings.com.

About Premiere Networks
Premiere Networks, Inc., a subsidiary of Clear Channel Media and Entertainment, syndicates 90 radio programs and services to more than 5,000 radio affiliations and reaches over 190 million listeners weekly. Premiere is the number one audio content provider in the country and features the following personalities: Rush Limbaugh, Jim Rome, Ryan Seacrest, Glenn Beck, Bob & Tom, Delilah, Steve Harvey, Blair Garner, George Noory, John Boy and Billy, Big Tigger, Sean Hannity, Elvis Duran, Randi Rhodes, Nikki Sixx, Kane, Andy Dean and others.

For more information, please visit www.PremiereRadio.com or www.facebook.com/PremiereRadio.

Press Contacts:

Doug Hamand Rachel Nelson Jessica Ricci/Corey Brewer
98Rock Premiere Networks Tenth Street Entertainment
813-832-1403 818-461-8057 212-334-3160

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