Monday, July 23rd 2012
FOX Sports Radio and Yardbarker Announce Multi-Platform Partnership
LOS ANGELES, July 23, 2012 - FOX Sports Radio and FOXSports.com's popular sports opinion site and blog network Yardbarker today announced a multi-platform partnership that combines their significant resources to expand and enhance their unique relationships with sports fans nationwide. FOX Sports Radio's Loose Cannons will feature a daily segment with co-hosts Pat O'Brien, Steve Hartman and Vic "The Brick" Jacobs as they take listeners into O'Brien's "backyard" for all the dirt from Yardbarker. FOX Sports Radio will soon add similar segments across other network programs. In addition, Yardbarker will feature select content from FOX Sports Radio on their website and social media platforms.
Jack Kloster, Vice President of Operations for Yardbarker, said: "Yardbarker is incredibly excited to partner with FOX Sports Radio and to introduce our content to the loyal listeners of Loose Cannons. The partnership is a natural fit. Our content is inherently conversational and Fox Sports Radio is home base for sports conversation."
"It's great when you have an opportunity to grow with new and exciting partners like Yardbarker," stated Jeff Schwartz, Manager of Growth and Development for FOX Sports Radio. "Yardbarker has created a go-to site for sports fans that's unmatched. Their content is the perfect complement to our programming, and this type of partnership is another example of why Fox Sports Radio stands out from the rest."
Don Martin, Senior Vice President of Premiere Sports added, "With FOX Sports Radio and Yardbarker both part of the FOX family, this is a cohesive and easy fit."
FOX Sports Radio's stand-out take on sports talk programming goes beyond typical news and stats to bring listeners the perfect blend of sports talk, pop-culture and lifestyle content presented by radio's most opinionated and entertaining talent. Featuring the latest news, humorous happenings and gossip from the world of sports, Yardbarker is the ultimate online destination for sports fans, athletes and bloggers. Together, FOX Sports Radio and Yardbarker will deliver unbeatable content and entertaining personalities to the sports conversation.
For more information, please visit www.FOXSportsRadio.com or www.Yardbarker.com. For affiliations, please call 818-377-5300.
Yardbarker is a property of FOX Sports Interactive Media. It was acquired in October 2010 and is the largest network of sports and athlete blogs on the Web, reaching approximately 19 million men 18-34 each month. Yardbarker was born out of relationships between Yardbarker.com and the hundreds of independent sports publishers who "hung out" on the site to promote their content. What started as an informal affiliation of sites with like-minded audiences has evolved into a rapidly growing media company that serves advertisers, publishers and celebrities in completely unique ways.
About FOX Sports Radio
The FOX Sports Radio Network, based in Los Angeles, Calif., is a division of Premiere Networks in partnership with FOX Sports. All entities have combined their considerable resources to develop a turnkey, personality driven and caller intensive programming opportunities for radio stations nationwide. With studios also in New York, Chicago, Philadelphia, Tampa, Phoenix, Cincinnati and Las Vegas, the FOX Sports Radio Network can be heard on more than 400 stations, as well as FOXSports.com on MSN, XM Channel 169, and iHeart Radio. Additional information is available at www.FOXSportsRadio.com
Marketing & Communications Coordinator
FOX Sports Radio
Phone: (818) 461-8289