Thursday, October 18th 2007
Mediabase's Rate the Music & Critical Mass Media Enter Partnership
Contacts:
Amir Forester
Premiere Radio Networks
818-461-5404
Carolyn Gilbert
Critical Mass Media
513-631-4266
-- Radio Stations Nationwide Have Innovative and Comprehensive Research Option at their Fingertips --
LOS ANGELES, October 18, 2007 - Mediabase's Rate the Music, the premiere online music testing service utilized by radio stations nationwide, partners with Critical Mass Media (CMM), the radio industry's leading research and marketing company, to offer a more efficient and comprehensive way of conducting long-form music research. This service can either complement or replace standard Auditorium testing. By combining Rate the Music's online music platform and CMM's secure research methodology, Program Directors will have the ability to select their hooklists from the most played songs in any given format, market or station. In addition to testing 600+ titles, the service allows for testing of short perceptual and/or audio-visual questions. Launching today and available nationally on a cash or barter basis, Mediabase will also contribute their airplay statistics on a national, regional, local, and format-by-format basis to construct the best possible song lists to be tested.
"Our clients have been clamoring for a solid and reliable online testing tool for quite awhile," commented Critical Mass Media President Carolyn Gilbert. "The on-air and opt-in platforms available elsewhere just don’t follow research basics. This alliance gives us the most robust platform in the industry, along with spin history supplied by Mediabase, allied with the people at CMM who rigorously monitor respondents and data. This is an exciting alliance, expanding our relationship with Rich Meyer and the great people at Mediabase."
Mediabase President and Premiere Radio EVP Rich Meyer stated, "Carolyn and her team at Critical Mass Media are the best in the business. It's great to work with innovative, talented people to create useful new products for radio. These new initiatives will meld together classic callout methodologies and contemporary collection and delivery devices to create research that is truly compelling and actionable."
About Mediabase
Mediabase provides vital airplay information to nearly 1,700 affiliate radio stations and every major broadcast group. The company also offers research to most major record labels in North America. Mediabase monitors more than 1,800 radio stations in 175 U.S. and Canadian markets and introduced the concept of monitored airplay in 1987.
About Critical Mass Media
Critical Mass Media is the radio industry's premiere custom research and marketing company, providing services to over 400 radio stations nationwide. The CMM toolset includes callout music research, Weekly Audience Reporting, iWitness Focus Blogs, Perceptual and Strategic studies, Auditorium/Personal Music Testing, Telemarketing, direct mail and other one-to-one marketing products.
